Beams Japan at Fred Segal LA

Beams is a Japanese clothing brand, established in 1976 in Harajuku district of Tokyo. Making its way to the US for the first time ever with a pop-up store at Fred Segal in Los Angeles, the design was inspired by their Beams Japan flagship store in Shinjuku.  Adorned with 103 handmade lanterns from Akimura Taiheido, the pop-up was designed in a way where customers would be able to view the lanterns from any location and to house four distinct Beams brands, Beams+, Beams Boy, Beams Japan and Maturely.

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